Columbus housing intent
Readers arrive through rent, buy, sell, invest, neighborhood, market-data, directory, and local-development paths.
Advertiser Media Kit
Reach Columbus housing decisions without buying editorial influence
CREN sells labeled distribution, useful profile visibility, and reportable local attention for apartments, agents, lenders, vendors, developers, builders, events, and home-service companies. Editorial coverage, rankings, corrections, source treatment, and conclusions are not for sale.
Verified claims only
Audience size, open rate, traffic, and lead-quality claims must come from CREN analytics or advertiser-grade reports before sales use.
Sponsor-safe labeling
Paid placements use visible labels before the click and on the destination surface.
Reportable outcomes
Packages are structured around sends, views, clicks, profile actions, leads where applicable, issues, and renewal recommendations.
Product sheets and rate card
Launch packages
Rates below are launch-pilot posture and should be confirmed against available inventory, analytics, make-good terms, and sales capacity before a final insertion order is accepted.
Area Sponsor Pilot
A local company serving one proof-cohort area.
$1,500
30 days
Deliverables
- Labeled area-hub sponsor placement
- One sponsor message in an Area Alerts send
- Directory profile review
- End-of-flight performance snapshot
Reporting
- Area-hub impressions
- Sponsor-link clicks
- Listing actions
- Newsletter clicks
Required labels: Sponsored provider, Advertisement
Category Service Guide Pilot
A provider category such as moving/storage where CREN can give readers a practical checklist without endorsing one company.
$3,500
90 days
Deliverables
- Labeled service-guide sponsor slot
- Enhanced directory profile
- Two newsletter sponsor messages
- Lead-routing option with disclosure
- Monthly reporting
Reporting
- Guide impressions
- Directory actions
- Outbound clicks
- Lead count and status
- Renewal recommendation
Required labels: Sponsor message, Sponsored provider
Market Pulse Sponsor
A housing-adjacent sponsor seeking citywide awareness around market intelligence.
$1,250
4 issues
Deliverables
- Labeled newsletter sponsor message
- Sponsor link with UTM
- Optional directory profile link
- Issue-level reporting
Reporting
- Sends
- Opens where available
- Clicks
- Subscriber complaints/unsubscribes
Required labels: Advertisement
Area Alerts Sponsor
A business whose service area matches one named hub or corridor.
$750
4 sends
Deliverables
- Labeled area-alert placement
- Area-specific sponsor link
- Performance snapshot
Reporting
- Sends
- Clicks
- Area follow lift
- Reader replies or leads
Required labels: Advertisement
Weekend Planner Insert
Restaurants, events, attractions, family activities, and local-life sponsors.
$600
4 inserts
Deliverables
- Labeled local-life insert
- Event or offer link
- Optional directory profile review
- Post-flight snapshot
Reporting
- Insert impressions
- Clicks
- Event actions
- Reported availability issues
Required labels: Advertisement, Sponsor message
Event Promotion
A time-sensitive opening, market, tour, class, open house, or local event with a clear reader action.
$350+
Single event flight
Deliverables
- Labeled event promotion
- One tracked link
- Calendar/local-life placement review
- Wrap report
Reporting
- Placement views
- Clicks
- Event-action clicks
- Reader questions
Required labels: Advertisement
Apartment and services wedge
OSU Move-In Services Pilot
Help students, parents, renters, and small landlords compare moving/storage help, packing, short-term storage, and move-day logistics without treating a sponsor as CREN's preferred provider.
- Business identity and claimant authority are documented.
- Insurance, coverage limits, service area, pricing approach, and complaint contact are supplied.
- Paid placement label appears before click and on the destination surface.
- CREN can pause the sponsor slot if a dispute, expired proof, or disclosure issue is reported.
- Labeled sponsor slot on the moving/storage service guide once built.
- Enhanced directory profile with claim/proof record.
- One OSU-area Area Alerts sponsor message per month during the pilot.
- Weekend Planner insert only when there is a reader-useful offer, deadline, or event.
- Monthly report with impressions, clicks, listing actions, leads, issues, and renewal recommendation.
Advertiser intake
Materials needed before quoting
- Legal advertiser name and public brand name.
- Campaign goal, preferred dates, geography, and audience intent.
- Landing URL, public contact path, and any UTM requirements.
- Copy, logo/image assets, alt text, and rights acknowledgement.
- Proof for prices, rates, availability, discounts, credentials, guarantees, awards, rankings, or performance claims.
- Fair-housing, lending, insurance, legal, securities, or professional-license review contact when relevant.
Campaign report example
Example Moving Co.
OSU Move-In Services Pilot, Month 1
- 2,840 sponsor-placement impressions
- 118 directory profile actions
- 64 outbound clicks
- 9 reader inquiries routed with sponsor disclosure
- 1 listing-detail correction requested and resolved
Performance reporting is aggregate and operational. It does not imply reader endorsement or editorial recommendation.
Renew for 60 days if lead quality is acceptable, no unresolved disputes remain, and CREN can keep the disclosure and proof record current.