Listing and Directory Quality Policy

Who may submit or claim

• A business owner, authorized employee, authorized property manager, legal owner, exclusive listing agent, builder, developer, or other documented representative may submit or claim a profile.
• CREN may create unclaimed public-interest profiles from public records or business sources, but should label them clearly and provide a correction/claim path.
• Conflicting claims move to manual review before profile control changes.

Required facts

• Public business name, legal entity name, website or verified public profile, public contact path, service area, category, claimant authority, limitations, and dispute contact.
• For higher-risk categories: licenses, registrations, insurance, permits, NMLS or professional identifiers where applicable, fee/rate caveats, warranty terms, and complaint path.
• For apartment communities: manager/owner authority, address, unit mix, current availability source, rents, required fees, concessions, amenities, pet policy, parking, accessibility features, tour/apply links, and last verified date.

Freshness and labels

• Listings and profiles should show status labels such as Basic Listing, Claimed by Business, Credentials Provided, Sponsored Provider, or Last Verified.
• Last-verified dates must not imply CREN endorsement or full legal compliance.
• Stale pricing, availability, credentials, or contact data should trigger reminders, demotion, relabeling, or removal.

Disputes and removal

Readers and businesses should be able to report inaccurate identity, category, credentials, service area, pricing, disclosure, impersonation, fair-housing, or consumer-safety concerns. CREN may correct, pause, downgrade, remove, or leave unchanged with an internal note documenting the decision.